A Member Of Your Marketing Team Wants To Send A Sales Offer To Your Existing Customers. How Do You Respond?

 

 

A Member Of Your Marketing Team Wants To Send A Sales Offer To Your Existing Customers. How Do You Respond?

 

  • “That’s fine, as long as it helps them do the job they hired our product to do.”?
  • “That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”?
  • “We shouldn’t do that. Asking customers to buy from us again is a betrayal of their trust.”?
  • “That’s a bad idea. Those people have already bought from us. We should focus on finding new prospects instead.”?
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