After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People?
After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People?
- Make it clear early on that your product isn’t a good fit for them.
- Accept their business and serve them as well as you can.
- Modify your product to do both jobs.
- Ignore them and focus on your target buyers.
