After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People?

 

 

After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People?

 

  • Make it clear early on that your product isn’t a good fit for them.
  • Accept their business and serve them as well as you can.
  • Modify your product to do both jobs.
  • Ignore them and focus on your target buyers.
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