Linking A YouTube Channel To A Google Ads Account Lets You: manage one channel from one Google account and let multiple people manage a channel manage one…Read more »
When Is Someone Added To An Advertiser’s Video Remarketing List? When she purchases something from the advertiser’s website When she views the ad When she views the…Read more »
What Is Masthead Billing Based On? Impressions Clicks A flat daily fee Impressions and clicks Please follow and like us:Read more »
_________ Ads Can Be Created And Managed Through Google Ads. Reserve-bought TV Masthead TrueView Please follow and like us:Read more »
What Are The Targeting Options For Mastheads? Visitors to the YouTube homepage in a targeted country Topics and remarketing Affinity and remarketing Affinity, remarketing, and topics Please…Read more »
Video Campaign Up And Running, Check! Now How’s It Doing? Holly Has Just A Few Minutes To Pull Some Data Together On How Her Audience Is Responding To The Ads. In Particular, She Wants To Know How Well Her Ads Are Resonating — Whether Viewers Are Interacting With The Ads They See. What Metric Should She Investigate In Google Ads Reporting?
Video Campaign Up And Running, Check! Now How’s It Doing? Holly Has Just A Few Minutes To Pull Some Data Together On How Her Audience Is Responding To…Read more »
Which is the best tip for optimizing a TrueView video for viewer engagement? Add exclusions to the campaign Look at engagement rate for targeting and focus on the…Read more »
What Is A Key Difference Between Reservation Buying And Auction Buying? Reservation buying means pre-packaged lineups, while auction buying is for individual impressions. Reservation buying includes hard-to-sell inventory, while auction buying…Read more »
Which Should You Consider When Evaluating The Performance Of An Advertiser’s TrueView Campaign For Brand Awareness?
Which Should You Consider When Evaluating The Performance Of An Advertiser’s TrueView Campaign For Brand Awareness? View rate and cost-per-click (CPC) View rate, cost-per-view (CPV), and follow-on views Clickthrough rate (CTR) and cost-per-click (CPC) The…Read more »