You Tell Your Executive Team That Your Company Should Have A Content Manager, And They Ask, “Can’t Someone Take That On As A Side Project?”? How Should You Respond?

    You Tell Your Executive Team That Your Company Should Have A Content Manager, And They Ask, “Can’t Someone Take That On As A Side Project?”? How Should You…

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What’s The Sales Team’s Role In Content Creation?

    What’s The Sales Team’s Role In Content Creation?   Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content…

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Fill In The Blank: _____ Is The Glue That Holds Sales And Marketing Teams Together.

    Fill In The Blank: _____ Is The Glue That Holds Sales And Marketing Teams Together.   Content Management Technology The judicial branch Please follow and like us:

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What Should The Content Your Sales Team Uses During The Sales Process Do?

    What Should The Content Your Sales Team Uses During The Sales Process Do?   Answer common questions. Provide value to the prospect. Resolve common concerns. All of the…

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How Quickly Should A Member Of Your Sales Team Be Able To Find A Relevant Piece Of Content To Share With One Of Their Leads?

    How Quickly Should A Member Of Your Sales Team Be Able To Find A Relevant Piece Of Content To Share With One Of Their Leads?   Within a…

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Evaluate This Hero Statement: Super Veggie Juice Co. Is A Hero To People Who Want To Eat Healthy But Don’t Have The Time To Cook And Eat Vegetables.

    Evaluate This Hero Statement: Super Veggie Juice Co. Is A Hero To People Who Want To Eat Healthy But Don’t Have The Time To Cook And Eat Vegetables….

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Evaluate This Hero Statement: Groundskeeper, Inc. Is A Hero To Property Managers At Mid-Size Property Management Firms Who Need To Outsource Their Landscaping So They Can Focus Their Attention On Taking Care Of Their Tenants.

    Evaluate This Hero Statement: Groundskeeper, Inc. Is A Hero To Property Managers At Mid-Size Property Management Firms Who Need To Outsource Their Landscaping So They Can Focus Their…

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Evaluate This Hero Statement: Jepsonite Security Systems Is A Hero To First-Time Homeowners Who Are In The Market For A Security System.

    Evaluate This Hero Statement: Jepsonite Security Systems Is A Hero To First-Time Homeowners Who Are In The Market For A Security System.   The persona isn’t specific enough….

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Which Of The Following Is NOT An Element Of A Hero Statement?

    Which Of The Following Is NOT An Element Of A Hero Statement?   A sales goal A persona A job to be done Your company’s name Please follow…

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Which Of The Following Best Describes The Relationship Between The Interview Process For Identifying Jobs To Be Done And The Interview Process For Understanding Personas?

    Which Of The Following Best Describes The Relationship Between The Interview Process For Identifying Jobs To Be Done And The Interview Process For Understanding Personas?   Persona interviews…

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