Cliff Just Started Working With A Client Who Has A Very Disorganized Google Ads Account. What’s An Effective Way For Him To Begin Restructuring His Client’s Account?

 

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

  • Create one campaign for all the products his client offers
  • Create one campaign with a broad selection of keywords
  • Create campaigns based on the structure of his client’s website
  • Create multiple campaigns, each with a set of related keywords
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