How Does Target Cost-Per-Acquisition (CPA) Bidding Determine The Optimal Cost-Per-Click (CPC) Bid?

 

 

How Does Target Cost-Per-Acquisition (CPA) Bidding Determine The Optimal Cost-Per-Click (CPC) Bid?

 

  • It uses conversion history to set higher bids when a conversion is more likely
  • It adjusts CPC bids based on existing bid adjustments
  • It bids a static CPC value based on the current maximum CPC settings
  • It sets CPC bids as one-tenth of the current CPA bid setting
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