The COVID-19 outbreak, as we all know, has taken over the world as a whole.
Today, the world has come to a big halt, and it has also affected global lives directly and indirectly.
Unemployment has now become a severe and daunting deal.
From several people grieving for their loved ones to many people losing their jobs, the global pandemic has left people feeling uncertain, scared, and anxious.
Along with this, anxiety that has crept into most of our lives; the epidemic has severely affected the global economy.
Thus, it might take a significant amount of time for the economy to rise again.
An overview of different industries and the impact of COVID-19 on them
On the bright note, many industries have gained peak popularity due to the pandemic.
Industries like telecommunications services, entertainment media, online shopping, and others are now of keen interest to most people.
However, other sectors like cinemas, restaurants, local businesses, and others are now experiencing a significant downfall in their profit rates. In a chaotic circumstance like this, companies need to remain agile at all costs.
Only then can they open doors to new and evolving opportunities.
Here is a guide on how you can use SEO techniques to come out of this pandemic successful and more energetic.
- Explore New Content Ideas.
The initial step that you can take amid the pandemic to sustain in the marketplace is to explore different content ideas.
- Collaborate with rising industries.
While the rapidly spreading virus has taken a toll on the mental health of the people and the global economy as well, some industries have successfully managed to stay competitive. Thus, if you are in an inactive market niche, you could start by designing content under different rising sectors. You can do so by monitoring different emerging trends, brainstorming content ideas, finding trending topics and so on.
- Look out for Covid-19 based topics under your niche.
Whether you’re in an active or inactive industry, the right content is all you need to keep your readers hooked. While content may not help you make money, it is unquestionably a start. It will keep your customers and potential clients engaged over time. Due to this, you have a good chance of avoiding losing out on your long-term clients.
- Accumulate posts for the future.
Another excellent way of creating content is to design the stock of content drafts. For now, you can work towards introducing enhanced quality content for your users. However, once the crisis comes to an end, you’ll still have managed to plan ahead. With this, you can unquestionably maintain an organized publishing schedule. Further, in outsourcing your design models and content, the rates may be quite low currently. Thus, you’ll benefit both ways.
- Doing meticulous keyword research.
After choosing a top-notch COVID-19 content strategy, you should start working on keyword research. The sole motive for keyword research is twofold. Initially, a keyword search can help you generate a wide range of keyword ideas. These ideas can thus also improve your ranking. This is because keyword research can determine content ideas based on the ranking potential. Several keyword generating platforms such as semrush, keywordtool.io, ahrefs etc. can help you jot down these keywords.
- Design SEO-friendly content.
This is, undoubtedly, one of the most vital aspects of content creation. After keyword research, content creation at its best is crucial. You may come across a myriad of top-notch content creators. However, only a handful of them can benefit you maximally. It would be best if you looked out for SEO-friendly content at all costs.
- Utilizing backlinking opportunities.
After publishing the content, the best way to get people to recognize the content is via backlinking. Backlinking can help you improve your company’s credibility as different websites will link back to your webpage. This is a very prominent factor that bases your ranking. You can make use of several ways to procure backlinks. One such commendable way is by discovering backlinking opportunities by
- Enhancing your existing content.
Another exceptional way through which you can optimize your company’s profit is by enhancing your existing content. So, how exactly can you do this? Here are some pointers that may come handy.
- Enhance your old posts.
Updating your old posts takes much less to no effort at all. Further, your old post may or may not bring the same amount of traffic. Thus, enhancing your past posts is a one-stop solution to offering fresh and upgraded content to your users. And, who doesn’t like fresh content? Some ways by which you can do this is by detecting different promising posts, along with enhancing them.
- Assessing website structure.
There is a broad range of reasons for which defaulting clean site architecture is essential. These include ease of navigation, website visibility & crawl ability, and even page authority. When you design an organized and logical flow to your respective website, you can offer a seamless and flexible browsing experience. You can then extend your user base with ease.
- Increase page loading speed.
Page speed is something most users look out for. Nobody likes a slow and lagging website. Page speed is an integral factor of search optimization, which can help you gain an edge over your customers. Google further determines your page rank via several factors, one of them being the page speed.
- Offer mobile-view flexibility.
While the desktop version of your website can be beneficial, note that optimizing your website pages for a mobile-friendly view can improve your page’s traffic. With the increased rate of mobile users, there is no better way of attracting users than by offering mobile-view flexibility. You can do this by designing a light page, offering easy navigation features, avoiding pop-ups, and even implementing tapping features.
While the worldwide economy has dropped significantly, getting back in the game and standing out in the marketplace is not impossible.
You can now utilize SEO to the fullest to reach new heights and benefit your company maximally.
If you’re in any of the affected industries, content creation with the help of SEO is the basis for luring your target audience into investing in your company, along with extending your customer base as a whole.
Author Bio: Ravi Verma
He is a salesman-turned-marketer passionate about how internet marketing works and changes the world. He runs a website SEODelhi.co that helps local businesses to be found on Google easily without breaking their banks.