How Would You Determine The Clickthrough Rate (CTR) For A Client’s Search Ads?

 

 

How Would You Determine The Clickthrough Rate (CTR) For A Client’s Search Ads?

 

  • Evaluate the number of clicks the ad accrues per day
  • Divide the number of impressions the ad gets by its average position
  • Divide the number of clicks the ad gets by the number of impressions it gets
  • Divide the number of impressions the ad gets by the number of clicks it gets
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