If A Display Ad Appears “Above The Fold,” This Means That It:

 

 

If A Display Ad Appears “Above The Fold,” This Means That It:

 

  • takes up more than 20% of the webpage
  • will appear at the top of each page of the website
  • will appear anywhere on the front page of the website
  • can be viewed in the upper portion of the page without scrolling
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