If The Primary Goal For Your Video Campaign Is Building Awareness, What Are The KPIs You’d Look At?

 

 

If The Primary Goal For Your Video Campaign Is Building Awareness, What Are The KPIs You’d Look At?

 

  • Clicks, calls, and sign-ups
  • Sales and purchase intent lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
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