If The Primary Goal For Your Video Campaign Is Influencing Consideration, What Are The KPIs You’d Look At?

 

 

If The Primary Goal For Your Video Campaign Is Influencing Consideration, What Are The KPIs You’d Look At?

 

  • Views, impressions, unique users, awareness lift, and ad recall lift
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Clicks, calls, and sign-ups
  • Sales and purchase intent lift
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