Mavi Wants To Do A Collaboration With A YouTube Star In Which She Includes Her Brand’s Message In The Creator’s Video. What Type Of Collaboration Does This Describe?

 

 

Mavi Wants To Do A Collaboration With A YouTube Star In Which She Includes Her Brand’s Message In The Creator’s Video. What Type Of Collaboration Does This Describe?

 

  • An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
  • A one-off video in which the brand is highlighted
  • A creator video in which the brand’s message is integrated or shared via a “shout out”
  • A series of brand videos in which the creator is mentioned throughout
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