On The Display Network, Enhanced Cost–Per–Click (ECPC) Automatically:

 

 

On The Display Network, Enhanced Cost–Per–Click (ECPC) Automatically:

 

  • sets bids to help you get as many conversions as possible
  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
  • sets bids to help you get the most clicks within your target spend amount
  • sets bids to maximize your conversion value while trying to reach an average return on ad spend
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