Research Shows That More Than 50% Of People Who Search For A Product On Their Smartphone Visit A Business Within A Day. Based On This Data And Your Client’s Goal Of Driving In-Store Sales, How Would You Optimize The Company’s Shopping Campaign?

 

 

Research Shows That More Than 50% Of People Who Search For A Product On Their Smartphone Visit A Business Within A Day. Based On This Data And Your Client’s Goal Of Driving In-Store Sales, How Would You Optimize The Company’s Shopping Campaign?

  • Decrease the mobile and location bid adjustments and make additional adjustments based on performance
  • Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%
  • Increase the mobile and location bid adjustments and make additional adjustments based on performance
  • Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

 

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