Roxanne’s Online Estate-Jewelry Sales Are Lagging Despite Running A Great Text Ad. What Else Might She Do To Drive Sales?

 

 

Roxanne’s Online Estate-Jewelry Sales Are Lagging Despite Running A Great Text Ad. What Else Might She Do To Drive Sales?

 

  • Increase the number of keywords in each ad group
  • Use the Shopping ad format
  • Increase her maximum cost-per-click (max. CPC) bid
  • Add a location extension to her ad
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