If you already know about the Klout, then you know they have a score value to measure your social influence.You could call that social authority. The real value of the social media or social authority comes from the more engaging in conversations that lead to opportunities. the more you generate leads the more your social capital grows, and the more people come to trust you.
What is social authority?
Social authority can be measured by the influence in social media and beyond the post engagement and other. It shows people view you on Facebook, Twitter, and LinkedIn etc. Other wise we can say that Social authority / social influence is developed when an individual or organisation is recognised. Social media provides the platform for thought leaders and experts to establish social authority marketing resources. Social authority can be obtained by regularly participating in online marketing conversations and contributing the valuable information in an honest, genuine approach and execute the market plan successfully.
Social authority is a new form of capital based on trust or online presences. Anyone can build a trust on social authority for nothing more than the cost of their time and investment how they are using Social authority .Social authority grows in value with use and it pays off in many different ways in social media. The more social authority and trust you build on social media, the faster your reputation grows because people share your expertise with their own social networks without demanding payment or asking permission.
How you can use social authority.
- Are your tweets grabbing people’s attention?
- Are your tweets actionable?
- Are you engaging your audience?
- Is your school easily discoverable?
- Do your tweets have a high visibility?
- Is there a strong affinity towards your school?
How social authority is determined ?
How often you post – For instance, one measure of social authority is how often you post on the social networks you are part of.
- Which social networks you are on – Another measure is which social media networks you regularly interact in. This goes beyond posting. It also has to do with communities and groups you may be a member of.
- Who your friends are – Are you social media friends with heavy influences? Do they often re-post social media items that you share, or do they ignore you? Do they interact with you on social media?
- How relevant is your content? – Do you regularly post items that are on topic on social media or do you post off-topic content often?
- Content variety – Do you post only links to your own content or do you post links to videos, photos, and other media that are not self-promotional? Self-promotional links are good on occasion, but if that is all you post, then you will diminish your social authority scores.