The Hootsuite Analytics Overview Automatically Analyzes Two Time Periods: The One You Select, And The Corresponding Length Of Time Before That. For Example, If You Select The Last 7 Days, The Overview Will Automatically Pull Data From The Previous 14 Days. Why Would This Be A Benefit?
- to put your analytics results in a more historical perspective
- to provide an estimate of future trends
- this is not a feature of the overview module
- to add fullness to your metrics reports
- to make it easier to generate ROI reports for key stakeholders