What Does Assigning A Value To A Google Analytics Goal Enable?

 

Assigning a value to a Google Analytics Goal allows you to do which of the following?

  • Track actual revenue from your conversions
  • Analyze the conversion funnel on your website.
  • Track real-time revenue for your business
  • Compare goal conversions and measure changes and improvements to your site

Correct answer is:

  • Compare goal conversions and measure changes and improvements to your site

 

Explanation: Assigning a monetary value to a goal gives you a way to compare conversions and measure changes and improvements to your site or app. All goal types except Smart Goals let you assign a value during the setup process. There are special considerations when setting up an Event goal or a goal that involves Ecommerce Tracking.
Read more here: https://support.google.com/analytics/answer/1032415?hl=en

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