What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy?

 

 

What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy?

 

  • To identify good-fit leads from within the large pool of available prospects.
  • To identify the goals and challenges of specific prospects.
  • To identify the ways your product or service can benefit people who match your buyer personas.
  • To identify ways to differentiate your offering from your chief competitors’ offerings.
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