What Report Indicates Where Users Start Or Exit The Conversion Funnel?
- Goal Flow
- Cohort Analysis
- User Timings
The correct answer is:
- Goal Flow.
Explanation: You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether organic search was taking users to promotional content or straight to your goal.
You can see how much traffic there was from your promotion to other related content, like the a brochure or specifications page. If there’s an unexpected drop-off after the first step, then there might be a fundamental flaw in the creative content, or something as simple as a broken link.
Read more here: https://support.google.com/analytics/answer/1686005