What’s The Difference Between Cost-Per-Click (CPC) Bidding And Cost-Per-View (CPV) Bidding?

 

 

What’s The Difference Between Cost-Per-Click (CPC) Bidding And Cost-Per-View (CPV) Bidding?

 

  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
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