Which Should You Consider When Evaluating The Performance Of An Advertiser’s TrueView Campaign For Brand Awareness?

 

 

Which Should You Consider When Evaluating The Performance Of An Advertiser’s TrueView Campaign For Brand Awareness?

 

  • View rate and cost-per-click (CPC)
  • View rate, cost-per-view (CPV), and follow-on views
  • Clickthrough rate (CTR) and cost-per-click (CPC)
  • The targeting options that were used
Please follow and like us: