Who At Your Company Will Buyer Personas Most Benefit?

 

  • The marketing department, because buyer personas are primarily a marketing tool.
  • The sales team, because buyer personas are primarily meant for qualifying leads.
  • All customer facing teams, because a good buyer persona can provide value to marketing, sales, and services.
  • Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.

 

Please follow and like us: