Why Would The Data For A Search Network Campaign Show Conversions But No View-Through Conversions?

Why would the data for a Search Network campaign show conversions but no view-through conversions?

  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
  • A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
  • A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
  • A view-through conversion is counted when someone sees an ad in Google Search and calls the business

The correct answer is:

  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

Why would the data for a Search Network campaign show conversions but no view-through conversions

Explanation: the data for a Search Network campaign show conversions but no view-throughconversions because a view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on thesite. View-through conversion metrics is available if you run Display network campaign. View-through conversion tracking provides additional information related to the value of your Ad Exchange ads. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user’s computer.

Read more here: https://support.google.com/adxbuyer/answer/166342?hl=en

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