You’re Currently Targeting All Inventory In One Campaign Through An “All Products” Group. How Should You Find Campaign Optimization Opportunities?

 

 

You’re Currently Targeting All Inventory In One Campaign Through An “All Products” Group. How Should You Find Campaign Optimization Opportunities?

  • See query-level product performance in the “Keywords” tab
  • Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
  • Check impressions for each product in Google Merchant Center
  • Understand which creatives perform best in the “Ads” tab

 

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