You’re Currently Targeting All Inventory In One Campaign Through An “All Products” Group. How Should You Find Campaign Optimization Opportunities?
- See query-level product performance in the “Keywords” tab
- Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
- Check impressions for each product in Google Merchant Center
- Understand which creatives perform best in the “Ads” tab
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