You’ve Joined A Startup Company. Before Building Out Your Content Strategy, You’ll Need To Develop Your Company’s Primary Buyer Persona. What’s The Appropriate Order For Developing The Buyer Persona For Your Startup?
- Research, identify trends, and create persona stories
- Create persona story, test and optimize, and make assumptions
- Make assumptions, identify trends, and ask company employees for input
- A buyer persona shouldn’t be developed at this time.
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